After spending hours reviewing and auditing DIY (do it yourself) websites, I was coming to find very similar patterns across the board. Simple mistakes, that can easily be avoided, but are costing these businesses their annual revenue.
Today I am going to share my top 5 mistakes everyone makes on a DIY website.
Using the Default Favicon
You may be thinking what the hell is a favicon? Let me break it down for you, a favicon is a graphic image that is used to identify browser tabs. When you have multiple tabs open, chances are, you are using these little icons to navigate to the right website.
When DIY your website, a mistake I see many make is not utilizing this marketing real estate. Many times, I see websites using the favicon of their website builder, and not only does this not help build your brand, but it doesn’t help your business come off as polished or professional.
Minimal Planning Involved
One of the easiest ways to spot a DIY website is the lack of planning involved. When designing your website, did you think about how you want the reader to navigate around the site?
Websites are quite frankly, scanned not read, and there is a science behind how the human brain reads and consumes information.
With a bit of understanding and planning, a website becomes much more consumable for your audience.
Your content, headers, and white space should guide your readers from page to page in an order that is going to produce the highest conversion rates.
No Strong Call To Actions (CTA’s)
Getting customers to visit your website is a huge win but if it’s unclear what the customer should do, you’ll lose them just as quickly.
This is a result of missing key calls to action steps that the customer should take. If someone lands on your website it should be laid out simply and easily to follow. The reader should have clear steps on how to find the purchase button OR get in touch with little to no thought.
Your Website is Not Optimized for Web
I am going to be honest with you, none of us have the time to be waiting around for your page to load. A recent study showed that adding an extra second onto your load speed results in a 7% drop in sales. If your website brings in $100k in sales a year, that is a $7k loss each year. I know, not fun.
How do you know your website is running slow? Check out this free tool here.
Missing an SSL
SSL stands for Secure Sockets Layer and I hear you non-techies saying, “I still have no idea what it means!” And that’s totally fine. In short, it’s the standard technology for keeping an internet connection secure and safeguarding any sensitive data. It’s that little lock symbol to the left of your URL.
This is essential for any website to ensure it’s secure but also keeps your potential readers from getting blocked out.
If you are spending the money, time, and effort to drive traffic to your website, you want it to work.
That simple, cookie-cutter DIY website may have worked for your initial launch, but now you need something that is going to give you that return on investment.
I am looking for 2 business owners who are looking to make their website work for them and begin converting their ideal clients in the next 60 days.
This is for you if:
- You are ready to play big in your business and tired of settling for the mediocre.
- You want to increase your website conversions from 10-20%.
- You are ready to implement the strategies now.