When creating a marketing action plan, your brand identity is the first step. Your brand is how you look, feel & speak to people. If you want your branding to succeed it should:
✔️ Represent your operation
Does your marketing represent you as a brand. Does it make your customer feel what you want them to feel? Is it modern, and attracting the customers you want to attract?
✔️ Have a consistent voice & tone
Your website, social media, ad’s & catalogs should all sync & compliment each other. The more cohesive & consistent your branding is, the better others can connect & understand your operation.
If any one of your customers has a glimpse of a piece of your marketing, they should be able to recognize this is you.
✔️ Be distinct & memorable
Does your brand stand out among competitors?
Now what goes into building a brand?
- Logo and graphics
- Photography & video
- Color palette
- Business cards
- Web design
What tools can you use to promote your brand?
- Magazine ad’s
We would love to help you build a brand that represents your business & stands out among your competitors.