The word ‘Sales Funnel’ sounds so ‘salesy’ and ‘techy’ but the honest truth is your business probably already has one. Every business has a sales funnel.
A sales funnel is simply the path your customer takes from prospect to lead to client.
An example of a sales funnel can be:
- Start with driving traffic to your landing page
- Have prospect opt-in for email newsletters
- And ends with you making a sale.
Understanding the path your customer takes from prospect to a client is the first step to streamlining your sales funnel, bringing more clients through the door, and increasing revenue!
So let’s break down your sales funnel into 3 steps: Marketing, Sales Process, and Customers.
Stage 1: Marketing – Your sales funnel begins with free content.
Your sales funnel usually begins with free content. This can include blog posts, social media posts, YouTube videos, or Pinterest pins.
This is where your prospect enters the funnel and learns about your business and your expertise. Producing content that is attractive to your ideal client as well as evaluating where your ideal customer hangs out online is key to success in this stage.
Like all stages, this stage is incredibly important, because if you cannot get your ideal audience interested in you, your brand and your content, there is no way you will be able to get them interested in your product.
Stage 2: Sales Process – Your low-risk opt-in offer.
The next step in your sales funnel is your low-risk opt-in offer. Your offer is usually some to entice your prospects to engage further.
An offer can be something like a discount, webinar, course, e-book, guides, checklists, or product samples. This is usually available for no charge or a very low cost, all in exchange for an email address.
The offer should provide value and be a win-win for everyone!
Tip: Don’t be afraid to test a few different offers to see what attracts your ideal clients.
Stage 3: Customers – Make a low-cost offer.
Now you can present your leads with low-costs offers. The benefit of a low-cost offer is that it has very little risk. Your customer has a chance to get to know about working with you without spending a lot of money.
Although this stage is about your offer, make sure you are still providing value-added content to keep your readers attention and communicate the true value of someone working with you.
A sales funnel, from your free content, low-risk opt-in to your low-cost offer is worth spending some time to research and plan.
Your sales funnel is ultimately what brings in your clients, so spending the time to review and strategize is key to your businesses success.
If I had a look at your website to show you exactly why your website is not attracting your ideal client and not converting, would you want to chat?