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5 Steps To Starting Next Year On A High

The ability to pause, reflect, and plan, gives us that step ahead to ensure we are in charge and mindful of the direction our business is taking. We need to be running our business, not the other way around. 

Let’s talk about how you can reminisce and set up next year to be better than the last.

Time for reflection.

To end the year on a positive note it’s great to reflect on all areas of your business. Ask yourself these questions and write down your answers.

  • How did things go in my business this year?
  • What worked and what didn’t?
  • How much income did I earn? Both gross and net profits?
  • Review expenses. Where did I need to spend, and where can I cut back?
  • What areas of my business do I want to improve?
  • What are the businesses mission and values? Do I still align?

Plan for the next season. 

To project a great year ahead start planning out your goals. Ask yourself these questions and write down your answers.

  • What do I want to achieve?
  • What is my projected income?
  • How can I reach more clients and achieve this income?
  • What steps do I need to make to achieve my objectives?
  • How do I want to feel in my business?
  • Where does my business need investing?

Set SMART goals.

Setting SMART goals will ensure that you set yourself up for success and gives you more realistic goals.

A SMART goal is:

  • Specific – What is your goal? Is it specific enough or is it too broad? What needs to be done for you to achieve your goal? Why do you want to reach your goal?
  • Measurable – How can you measure your progress? How will you know if you’re on track?
  • Attainable – Can your goal be achieved?
  • Realistic/relevant – Can you achieve your goal? Is the goal worth it?
  • Time – What’s your time frame for reaching your goal?

Break your goal apart into smaller goals.

When setting your big goals it can feel overwhelming, wondering how you are going to possibly achieve them?

The key is to break your goal down into smaller goals throughout the year. This will make them feel less overwhelming and more attainable.

Create a plan to reach your goals.

It’s all good in setting your big goals but the most important part is creating a plan to ensure you achieve them. You can do this by setting up action steps that will move you towards achieving your goal.

For more on goal setting and why it is important, read the blog post ‘4 Habits That Has Made My Business Successful’.

Conclusion. 

In the daily grind of work/life, finding time to pause, reflect and plan can be difficult, but plays a vital role in our businesses. 

As said in the book ‘The E-Myth’ by Michael E. Gerber, Only once you begin defining and taking control of your business, do you move away from being simply the technician, to an entrepreneur. 

Is attracting (and converting) more clients a goal for next year? 

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5 Things You Should Know About Hiring A Web Designer

You are reading this post because well, we can all agree, outsourcing large tasks in our businesses is scary. I have been there. Stretched thin, handling clients, lead inquiries, keeping up with house chores, and dealing with your mental sanity. Throw in 60+ hours of website build.

No THANK YOU.

What is scarier than late nights building a website? You guessed it, handing the reins to someone else.
Let’s put your mind at ease. I am going to share 5 things you should know about hiring a web designer. (ie. me!)

1. Building a website takes time.

How much is your time worth? If you are charging $100/hour, and it will take you 60 hours to get the job done that equals $6,000. That is well above a standard website build.

Time is precious and it’s best spent on doing income-generating activities within your business that are bringing in revenue.

2. Create a strategic framework.

Anyone can build a ‘pretty’ website but that shouldn’t be the main objective. The goal of the website should be to build a platform that will be optimized to convert as many of its viewers as possible.

If you are spending the time and money to direct the traffic to your site, you must have the greatest return on investment possible.

3. Saves you time in the long run.

Giving your ‘best shot’ at building a website, is going to mean you are missing out on the opportunity to save yourself time in the future.

Hear me out with this one.

Last month, we set up a website for Frontiersmen Gear.  We set them up with a customized order form for their clients to make orders.

As with many of our clients, Frontiersmen Gear created a unique product and changed frequently throughout the year.
Before, they simply took orders over the phone, with the new custom order form, customers selected options that answered 90% of the questions they would have to ask himself.

Cutting their time on the phone by more than a half!

Setting up systems in your business sometimes takes some guidance. Let us guide you along the way and provide you all the options to make the best decision for your small biz.

4. Professional guidance for your online sales funnel.

Navigating the terrifying terrain of online marketing can be overwhelming. I know, I’ve been there, and so has all of my clients.

Your website is a large piece of your online marketing, so naturally, before we get started, we sit down and set out your online marketing strategy.

I recently had a call with my client Lindsay who started with me a few months ago. Her business is skyrocketing and she is now looking at opening her online course.

We had a strategy call to discuss not only setting up the website for her course but her marketing strategy leading up to the launch.

Since I have worked on plenty of online courses, I was able to guide her through the next steps to launch and set reachable goals. She finished the call by saying she had no idea what she would do without my support and professional advice.

5. Ongoing support.

I am going to be honest here. A website isn’t set and forget. It needs constant upkeep to stay relevant and to ensure it works properly.

A website is like a car, it needs care to keep the engine running smoothly.

All our clients receive ongoing support for a small monthly fee, with that they can sleep at night knowing their website is monitored 24 hours a day, and updated frequently.  Another daily task to check off your to-do list.

Conclusion.

Curious about what it may look like to have a web designer on your team? Simply follow the link below to enter your details. Once you hit submit, a ‘Services Guide’ will be sent straight to your inbox outlining packages and the process.

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How to Do a Health Check on Your Website

Like us, our websites need regular health check-ups. This helps it run smoothly and efficiently without any hiccups. Today I have listed my top tips on how you can do your own health check-up on your website.

Visual Inspection

Look for these things:

  • Broken links
    Check over all the links on your website and make sure they are relevant and working.

  • Missing content
    Have a look over your content to see if anything is lacking. It’s a great time to check over for grammar mistakes as well.

  • Broken pages
    There is nothing worse than a broken page! To ensure this isn’t happening check over your website and rectify any pages that are broken.

  • Code on the page
    Sometimes our codes can appear on our website due to a broken link.

  • Grammar and Content
    There is nothing more cringe-worthy than seeing spelling and grammar mistakes on a website. Read over your content, see if anything needs rewriting, and fix up any mistakes (because they can slip through).

  • Branding
    Are you using your brand colors, fonts, and style? Keep everything to your brand’s style to instill this into your clients.

  • Clear navigation
    When visitors come to your website they want to find what they are looking for with minimal clicks or scrolling. Have a look over your website to see if there is anywhere that you can reduce the number of clicks. Your menu is key to great navigation.

Test site speed

Every second counts! By doing regular tests not only will it give you a good idea of how your site is performing, it will also give you several recommendations to increase your site speed. Test in the country closest to your customers. Check out the free tool here. 

Run a website report

Running a website report can give you great analytics. To understand your sites behavior’s and seeing areas that require improvement.
Use this Chrome extension to run your own report.  

Mobile friendly

Is your website mobile friendly? Most of your visitors will be visiting your website via their mobile. So it’s important to ensure everything is working and designed for any screen size. 

I am looking for 2 business owners who are looking to make their website work for them and begin converting their ideal clients in the next 60 days.

This is for you if:

  • You are ready to play big in your business and tired of settling for the mediocre.
  • You want to increase your website conversions from 10-20%.
  • You are ready to implement the strategies now.
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Featured In: The Growing the Future Podcast

I am so excited to show you!

A couple of weeks ago I was featured on the Growing the Future Podcast and I am so so excited and honored to be a part of it.

I talked a bit about my story from leaving Canada to moving to Australia, my struggles with mental health, and marketing tips for agriculture and rural businesses. 

Have a listen and let me know what you think!

Curious what it looks like to work together?

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The Biggest Mistakes Everyone Makes on a DIY Website

After spending hours reviewing and auditing DIY (do it yourself) websites, I was coming to find very similar patterns across the board. Simple mistakes, that can easily be avoided, but are costing these businesses their annual revenue.
Today I am going to share my top 5 mistakes everyone makes on a DIY website.

Using the Default Favicon

You may be thinking what the hell is a favicon? Let me break it down for you, a favicon is a graphic image that is used to identify browser tabs. When you have multiple tabs open, chances are, you are using these little icons to navigate to the right website.

When DIY your website, a mistake I see many make is not utilizing this marketing real estate. Many times, I see websites using the favicon of their website builder, and not only does this not help build your brand, but it doesn’t help your business come off as polished or professional.

Minimal Planning Involved

One of the easiest ways to spot a DIY website is the lack of planning involved. When designing your website, did you think about how you want the reader to navigate around the site?

Websites are quite frankly, scanned not read, and there is a science behind how the human brain reads and consumes information.

With a bit of understanding and planning, a website becomes much more consumable for your audience.

Your content, headers, and white space should guide your readers from page to page in an order that is going to produce the highest conversion rates.

No Strong Call To Actions (CTA’s)

Getting customers to visit your website is a huge win but if it’s unclear what the customer should do, you’ll lose them just as quickly.

This is a result of missing key calls to action steps that the customer should take. If someone lands on your website it should be laid out simply and easily to follow. The reader should have clear steps on how to find the purchase button OR get in touch with little to no thought.

Your Website is Not Optimized for Web

I am going to be honest with you, none of us have the time to be waiting around for your page to load. A recent study showed that adding an extra second onto your load speed results in a 7% drop in sales. If your website brings in $100k in sales a year, that is a $7k loss each year. I know, not fun.

How do you know your website is running slow? Check out this free tool here.

Missing an SSL

SSL stands for Secure Sockets Layer and I hear you non-techies saying, “I still have no idea what it means!” And that’s totally fine. In short, it’s the standard technology for keeping an internet connection secure and safeguarding any sensitive data. It’s that little lock symbol to the left of your URL.

This is essential for any website to ensure it’s secure but also keeps your potential readers from getting blocked out.

Conclusion

If you are spending the money, time, and effort to drive traffic to your website, you want it to work.
That simple, cookie-cutter DIY website may have worked for your initial launch, but now you need something that is going to give you that return on investment.

I am looking for 2 business owners who are looking to make their website work for them and begin converting their ideal clients in the next 60 days.

This is for you if:

  • You are ready to play big in your business and tired of settling for the mediocre.
  • You want to increase your website conversions from 10-20%.
  • You are ready to implement the strategies now.
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Small Tweaks To Boost Your Website Conversion

So you have spent the money and time to drive the traffic to your website, but what happens once your customers get there? 

Getting the traffic there is the first step, but if they don’t covert, it was all for nothing. Building a high conversion website is key to bringing in the $$ and saving you the effort. 

Here are my top 4 tweaks to improve your website to convert your dream clients. 

1. Add Social Proof

Testimonials reduce the risk for the consumer and builds a sense of community for your customers. Providing social proof puts your potential clients at ease and in some cases improves your conversion by 400%. 

Social proof can include testimonials, case studies, portfolios, reviews, data, and numbers or icons like other businesses logos you work directly with. 

2. Clear Call to Actions (CTA)

Purchasing or contacting you to make a sale should be as easy and clear as possible. The easier the initial step, the more likely to be completed. Strong CTA’s should be on every page, with the content leading into it each time. 

Using a button or contact form is always the best, avoid using only links as this can be easily missed. 

3. Short Inquiry Forms

Ask for as little information as possible. Again this comes down to the ease factor. Remove all form fields not essential to the end goal and you may see a growth of inquiries up to 10% per each form field removed. 

4.  Mobile Friendliness

Mobile phones are said to take up 51% of traffic, but honestly, in some client’s websites, we have seen the stats sit as high as 80%. 

This means if your website is difficult to navigate on a mobile phone, you will see a huge loss in inquiries. 

Make sure to test on ALL mobile devices not just the one in your hand. 

Conclusion

Here are some simple tweaks that can improve your conversions rates exponentially. Saving you the time while increasing your return on investment.

⁠I am searching for 3 rural/regional based businesses who are wanting to take their marketing seriously and build a dream client-attracting (and converting) website and sales funnel.

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4 Habits That Has Made My Business Successful

Setting habits has been the hardest, but definitely the most profitable piece of my business. 

There is no such thing as an overnight success. Finding success in your business is a long-term game and your habits lead a huge roll in your outcome. 

Let me fill you in on the top four habits I set for my business that brought me success. 

Know the numbers. 

I have come to learn, that ‘hope’ is not a strategy. Bringing in clients is simply a numbers game. 

Do you honestly know how many people you need to get on a discovery call to book one client? 

Or how many visitors you need on your online store to make one purchase? 

Simply hoping or waiting for people to show up, and/or spending your hard-earned money (and most importantly time) into your social media but not knowing your conversion rates is not a marketing strategy. 

Having gameplans is important, and knowing the numbers is a big part of that. 

Goal setting and journaling. 

I write down my goals once every two days. I have it structured like this: 

Short-term goals, this includes: 

  • 3-month goals 
  • 6-month goals 
  • 1-year goals 

Long-term goals and this includes: 

  • 2-year goals 
  • 5-year goals 
  • 10-year goals.

Journaling and tracking your goals may sound ‘lame’ or a waste of time, but have you heard about this Harvard study around the art of goal setting? 

Their study found that 3% of graduates from their MBA who had their goals written down, ended up earning ten times as much as the other 97% put together. 

Please read that sentence again. It is absolutely crazy the power of having your goals mapped out. 

Never stop learning.

I never stop learning about business or my expertise. Podcasts, Audible, books, online courses, and business coaches. I always have all five of those resources on the go. 

For me to regularily show up on my platform and providing value I need to constantly be learning. To offer the absolutely best service possible for my clients, learning is always a part of my day to day. 

Show up consistently. 

I used to ghost my marketing. I use to spend weeks away, and the results: a massive decline in traffic and new clients. This makes for an extremely unstable income. 

It took me a while to realize, but showing up is (I would argue) the most important habit to set when running a business. 

Even when you feel like no one is watching, they are, they are waiting for you to prove you stick around. Consistency builds trust. 

Conclusion

These four habits I have set up have been a pivotal role in the growth of my business. Knowing the numbers, goal setting, learning, and showing up consistently, have increased my income exponentially. 

For most small businesses, their business is a reflection of them. Habits build stability and a business you can rely on.

 

If I had a look at your online marketing to show you exactly why your current strategy is not attracting (or converting) your ideal client, would you want to chat?

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4 Steps I Took In My Business That Doubled My Income

Last month, I felt like I had hit the sweet spot in my business, and I managed to double my revenue. My business finally felt like it was working for me and not the other way around. 

Now I know, talking about $$ can be scary and a touchy subject. I am not mentioning my income to brag, but to share the steps I took to increase my ROI, so you can implement into your own business. 

Now let me spill the secrets! 

I Built my email list and set up email sequences. 

I recently had someone tell me they heard that email marketing was ‘outdated’ and didn’t work because everyone’s inbox is always full. From my experience (and the stats) this couldn’t be farther from the truth. 

I touched on the topic a bit more in my previous blog post ‘The Biggest Mistake You *Might* Be Making While Marketing Online’ but did you know, that email is the most effective way to market with companies estimating a $38 ROI for every $1 spent?

That is a 3,800% ROI on average. Email marketing has been a great tool for my business to keep in touch with clients and provide value straight to their inbox. 

Tip: Curious about how to set up your own email marketing? The best thing I did was join other entrepreneurs’ email lists to see the type of content and emails they provided their own clients. You can join my email newsletter here.

I got serious about my sales funnel. 

I took steps to make my sales funnel seamless and effortless for my leads to become clients. 

I also incorporated and tested my low-risk and low-cost offers giving my leads a taste of the value I provide my clients. 

Tip: Still haven’t wrapped your head around Sales Funnels? Read ‘Here’s My Exact Guide to Sales Funnels’.

Provided value-driven content and advice that I KNEW my audience wanted.  

Providing value-driven content is split into two steps, and many people forget the first one! 

1. Research what your ideal client actually wants to learn. 

Last month I spent time on market research calls, in my DM’s and Instagram stories asking my followers what they would like to learn or hear about. 

Some of the responses were expected, others changed the way I produce content. It was eye-opening and made a massive difference in the way I show up online. 

2. Providing value before the sell. 

If you have been following me long enough, you know providing value is something I preach in my social channels often. I recently listened to a podcast featuring Tricia Brouk who is a producer at TEDx, and she said they only accepted people who were gifting NOT asking. 

Meaning, they are only looking for people who are talking about an idea worth sharing, not ‘asking’ everyone to invest. 

Now while asking your audience is very important, providing free value is also just as important to your online marketing success. 

I followed up. 

Did know it takes 7 to 13+ touchpoints to make a sale? That statistic seriously blew my mind, but it reminded me to touch-base with clients I hadn’t heard from in a while. 

Some said they had decided to not move forward, while others said they were ready and happy I followed up. 

I recently jumped on a call with another young entrepreneur, and she mentioned that she had clients eager to work with her, but ignore her booking request and completely ghost her for months. 

I said that was great news! That means someone is thinking of you, and will potentially work with you, but right now is not the right time, and that is OK!

Conclusion

These four steps, are something that I have implemented into my business and given me a very profitable ROI. While I saw success from applying the above, please note these things take time. 

There is no such thing as an ‘overnight success’ and every marketing strategy implemented takes time, patience, and commitment.

If I had a look at your online marketing to show you exactly why your current strategy is not attracting (or converting) your ideal client, would you want to chat?

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The Biggest Mistake You *Might* Be Making While Marketing Online

I always get asked the question, is social media the only thing I need to sustain my marketing online? Is the rest really all that necessary? Yes and no. 

Yes if you are in the initial months of your business. Making the leap into your new biz is hard and often times transitioning into other avenues is out of the budget in both time and money.

I know what it is like to get the wheels in motion, and wow are we lucky these days. A business can be set up with a simple Instagram account and a couple of beautifully curated posts. 

But for the rest of us, the answer is most definitely no. Here is why. 

You don’t own social media, and the control is entirely in someone else’s hands. 

Social media is a great tool, but it is just that, a tool. We cannot guarantee that we will always have access or that it will work in our favor. Being a slave to the algorithm isn’t something new to social media. 

The algorithm is a tool social media uses to decide which posts their users will view. 

Instagram has been testing algorithm changes the past couple of months, while Facebook has been focused on personal connections before business connections for quite a while. 

Zuckerberg even announced in 2018 that Facebook users should “expect to see more from friends, family, and groups” and less from “businesses, brands, and media.”

Bringing me to my next point…

Only 4% of your audience actually stop to read your posts.

That is the stats for Instagram, but for Facebook and Twitter, it is much less at 0.1%. 

On social media, you are constantly at war with other accounts for attention, so having the ability to attract your followers away from the apps and to other channels, truly brings you ahead of the game. 

Your return on investment (ROI) is much higher when you explore the other options and use cohesively with your social media.  

Now I could write my opinion for hours but let me show you the stats. 

Email Marketing

Did you know, that email is the most effective way to market with companies estimating a $38 ROI for every $1 spent? That is a crazy 3,800% ROI, making it the most profitable option available. 

Websites

 According to Google’s data, 50% of consumers who conduct local searches, visit the store within 24 hours and 20% make purchases. 

Also, did you know, of the businesses that have websites, 69% of them have sales between $1M to $2.49M. 

Conclusion

The data is all there, using other marketing strategies combined with social media is crucial to your businesses growth. 

 Exploring the other options gives you full control of your businesses marketing, less competition, and the statistic clearly show much higher returns on ROI. 

If I had a look at your online marketing to show you exactly why your current strategy is not attracting (or converting) your ideal client, would you want to chat?

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The #1 Question I Get Asked: Why Do I Use WordPress?

If you have been thinking about a website (or have one built already) you probably have thought about which platform to use. 

Another fellow business owner says she uses Squarespace your neighbor may tell you Wix. Now you are confused!

We are extremely blessed as entrepreneurs to have so many options to choose from, but for me, I will always recommend WordPress. 

WordPress is the only platform I use and let me tell you why. 

WordPress is Popular 

WordPress powers one third of the internet! Crazy right?! 

That’s a pretty impressive statistic, and definitely gives a sense of reliability. 

It also means there is plenty of online content and support to answer any questions that arise. Many technical issues can be solved with a simple Google search!

WordPress is constantly improving and as a WordPress designer we consistently have access to new products, plugins, and themes.

Ownership is 100% Yours

What does that mean? 

WordPress is a content management system (CMS) meaning it simply manages your content and does not own it. You own every piece of code and content on a WordPress website, so you can take it with you wherever you go. 

With the other common platforms like Wix, Squarespace, and Kajabi they own the code, not you. 

This means: 

  • If your provider does not like your content they can remove it if they so choose. 
  • If you ever decide to move to another platform you may or may not be able to get the code. The platforms I listed above, you cannot export the code and need to completely rebuild from scratch if you ever choose to move. 

WordPress is Fully Customizable

The design capabilities far outreach any other platform like Kajabi, Squarespace, and Wix. Giving me plenty of room to get creative and design unique custom websites for my clients. 

The possibilities with WordPress are endless making the finished product of higher quality. 

WordPress is Scalable and Versatile

Using WordPress means your website can grow with you. The framework is adaptable to whichever way your business takes you. 

If you choose to open a membership site, online course, e-commerce store these can be set up during the initial design phase, or 2-5 years down the road. 

If you’re looking to do something specialized now or maybe it could be a tiny possibility in the future, you are going to want to be on WordPress to achieve it. 

Google Loves WordPress

The platform is written using compliant code and produces semantic markup which makes your website more detectable for search engines (like Google or Bing), 

WordPress also has great SEO (Search Engine Optimization) plugins and permalinks which all equal up to a good ranking. 

Conclusion

I have used both Wix and Squarespace in the past, but WordPress has stolen my heart (and my business!) 

WordPress is the only website platform I use mainly because it is popular, owned by you, customizable, scalable, versatile, and loved by search engines. 

Tell me, what platform are you currently using for your website?

If I had a look at your website to show you exactly why your website is not attracting your ideal client and not converting, would you want to chat?