Writing a good caption on your personal account, well that’s not bad, but your business account. Frustrating.
Why is a caption important?
A great caption stops your followers in their tracks & this boosts your post in the Instagram algorithm. This is because the algorithm is measuring how long people are engaging with your posts.
Captions encourage likes, comments, & visits to your website. It also gives your audience a chance to ‘get to know you’ which sounds silly, but converts leads.
So let’s not leave your captions as an afterthought. Here are my best tips for writing the best Instagram captions to go along with your great photos!
So what does a good Instagram caption look like?
Simply put a caption provides context, has personality & has a simple call to action. Let’s break it up into our top tips.
✔️ One: killer first line.
The first line should be super enticing & compelling. We want to draw in the reader for that first line so they read more. Delivering a striking, attention grabbing first line before the caption is shortened & the reader has to click’read more’.
Intrigue your followers with a gripping statement, exclusive offer or stats.
✔️ Two: consistent brand voice.
Be consistent. Your brand should represent you & your businesses voice. They should sound like the rest of your marketing voice. Whether that is funny, serious or motivating.
We recommend on Instagram keeping a more informal tone, giving your posts a more personal touch & less business. We tend to see more engagement when we keep things casual.
✔️ Three: call to action
We use call to actions three different ways:
- Drive engagement
- Redirect traffic to our website
- Contact us
If you want more engagement on your post, just ask! Ask your followers a personal question, or to ‘double tap if you agree.’ Try to keep your questions fun & easy for your readers.
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'If you don't have your health you are bankrupt.' - Rachel Hollis This one hit a little too close to home last month. A little while ago I posted about how I struggled with vertigo last year (my most recent black & white photo if you are interested in checking it out 👇🏼). Well, last month I had a major relapse & it wasn't pretty. Now I am not here to complain, but to simply remind you (& myself) to slow down. Take time for yourself away from your screens. Stretch, drink the water & relax. 💆🏼♀️ Health is your most important asset. 𝗛𝗼𝘄 𝗮𝗿𝗲 𝘆𝗼𝘂 𝘁𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗹𝗮𝘅 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸𝗲𝗻𝗱? #emsparrow #emsparrowdesign #smallbusiness #shoplocal #smallbiz #womeninbusiness #farmlife #familyfarm #liveauthentic #farmher #womenwhofarm #agriculture #groundedwomen #farmsweetfarm #slowliving #farmtotable #smallfarm #ag #iamamodernfarmer #buylocal #womenfarmers #farmlifebestlife #rural #agriculturelife #agchat #aglife #rurallove #ranchlife #womeninag
Redirect Traffic to your Website
If your goal is to have more people visit your website, have something to offer them when they get there.
Either more information using blogs, other forms of free knowledge or more information about what you have on offer.
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One thing I have noticed so many businesses missing out on is utilizing the marketing tool of hashtags. Instagram is scary enough, now you want me to include hashtags? I know, daunting. 𝐁𝐮𝐭 𝐚𝐝𝐝𝐢𝐧𝐠 𝐨𝐧𝐥𝐲 𝐨𝐧𝐞 𝐡𝐚𝐬𝐡𝐭𝐚𝐠 𝐜𝐚𝐧 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐲𝐨𝐮𝐫 𝐩𝐨𝐬𝐭 𝐫𝐞𝐚𝐜𝐡 𝐛𝐲 𝟏𝟐.𝟔%! I have assembled the best tips for increasing your Instagram engagement using hashtags. The exact same tips and tricks I use for my own social media & recommend for clients and it is all available for 𝗙𝗥𝗘𝗘. I have also included a 𝗕𝗢𝗡𝗨𝗦: My Favorite Instagram Hashtags for the Ag Industry! 𝗖𝗹𝗶𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗯𝗶𝗼 & 𝗴𝗼 𝘁𝗼 𝘁𝗵𝗲 𝗽𝗮𝗴𝗲 '𝗙𝗿𝗲𝗲' 𝘁𝗼 𝗰𝗹𝗮𝗶𝗺 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝗰𝗼𝗽𝘆! #emsparrowdesign #socialmediadesign #socialmediastrategy #ruralliving #rural #countryliving #farmher #farm #farmlife #womeninag #knowyourfarmer #agriculture #farmer #getoutside #farmlifebestlife #countrylife #ag #blessthismessfarm #ruralamerica #agmorethanever #aglife #farm365 #farmsmatter #realfarm #agblog #agdaily #farmerlife
Or maybe you just want your followers to reach out directly for any questions or comments.
Just ask them!
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𝗧𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗶𝘀 𝗻𝗼𝘁 𝘀𝗰𝗮𝗿𝘆. 𝗜 𝗽𝗿𝗼𝗺𝗶𝘀𝗲. I was speaking to one of my web design clients yesterday & the topic came up of launching her business onto Facebook & Instagram. 'I don't know where to start or what to say, social media is confusing.' I know the thought of diving your business deep into the online world can be, well, intimidating but the positives totally outweigh the negatives. If you have any questions about social media & how to get 'out there' feel free to reach out. We would be more than happy to lend a hand. #emsparrow #emsparrowdesign #socialmedia #socialmediadesign #socialmediastrategy #smallbusinesses #yeg #edmonton #yeggers #madeinyeg #yeglocal #yegbusiness #shoplocal #canada #countryliving #countrystyle #rustic #countrydesign #yegdesign #ruraldesign #ruralliving
✔️ Four: hashtags
Are hashtags important. Well by adding only one hashtag you can increase your post reach by 12.6%! So yes I would say so.
I just released The Ultimate Hashtag Guide, made exclusively for the agriculture industry. You can download your FREE version here!
✔️ Five: line breaks
Keeping your Instagram short & to the point is a great way to get your message across, but what if you have more to say?
Adding line breaks ensures the post is easy to read & effortless to digest.
This simple tip can be the different between a clean caption or a bulky post that can be a major turn off for readers.
✔️ Six: emojis (optional)
We like to use emojis on Instagram as it makes the posts more eye-catching & gives a friendly, relaxed touch.Your tone on Instagram & your own personality should decide on whether emojis will work for you!
Have more questions on how to create an impressive social media feed. Please let us know!